Japan Media Arts Festival Overseas Promotion


Sept 7 - 11, 2022

Ars Electronica Festival (2022)


About the festival

The Ars Electronica Festival is a Festival for Art, Technology and Society. It is one of the largest in the world that does so. This year’s event will take place in Linz, Austria, with the theme, “Welcome to Planet B – A different life is possible. But how?”

Due to the worldwide COVID-19 pandemic, the past two years of this event have been a hybrid of online and offline. However, this year will be held onsite only for the first time in three years. Japan Media Arts Festival Overseas Promotion will exhibit award-winning works and works by award-winning artists on location and invite two artists to Linz to join the festivities.

Ars Electronica Festival 2022
Date: September 7-11, 2022
Venue: Johannes Kepler University and others in Linz (Linz, Austria)
Festival Theme:「Welcome to Planet B – A different life is possible. But how?」

Japan Media Arts Festival at Ars Electronica

The festival has appointed an art director and curator, YAMAMOTO Mayumi to oversee the this year’s festival project. Two works of art will be exhibited at the Ars Electronica Festival venue: YAMAUCHI Shota’s Maihime, YAMAUCHI’s other work, Yamahyo Crossing won the Art Division Excellence Award at the 25th Japan Media Arts Festival (JMAF), and HIRASE Miki’s “Projection for the next three thousand years,” which won the 25th JMAF Art Division New Face Award. There will be performances for Maihime (subject to weather conditions).

Organizer: Agency for Cultural Affairs, Government of Japan
Director: YAMAMOTO Mayumi (Curator/Art Manager/Artistic Director at Kyoto Arts Center)

Chief Manager
Cultural Policy Coordinator, Kyoto

Developed and supported young artists through international projects and exhibitions since the center opened in 2000. Worked as chief program director at Kyoto Art Center (2016-2021) and art director for the KYOTO STEAM―International Arts × Science Festival 2021. Curations include “Culture City of East Asia 2017: Asia Corridor Contemporary Art Exhibition” and the online “Corona chakai” (2021). Started the Kyoto Interchange in 2022, an institution fostering interchanges that follow shared ethics.

Curatorial Theme:
「next to me, next to you」

With natural disasters, COVID-19, and Russia’s invasion of Ukraine, our sensibility and ways of thinking have shifted, giving us more opportunities to be considerate or concerned about others’ influence. You may have realized that we all influence each other: family, friends, acquaintances, all life on Earth, and our environment. The world is undoubtedly connected.

So where can we go, with everything linked and everyone working side by side, like in Buckminster FULLER’s (1895-1983) Spaceship Earth? Unfortunately, we may have lost sight of where we’ve been heading, but our ship hasn’t sunk just yet.

Instead of pressing “reset” or giving up, communication through imagination may be a hint in moving forward with those next to and close to us. And what’s indispensable are “humor,” which could be the wisdom we’ve acquired to survive, “curiosity,” the origin of imagination, as well as room in our hearts and whimsy that create these. Now that technology has made the world much smaller and everyone in the world is physically our neighbor, we hope society can more easily converse, whether it be a simple “Have a seat next to me,” or “May I sit next to you?”

All the works this time display humor and curiosity with elements that will make you imagine someone or something different from yourself and could open a circuit of communication with others. Through the works, imagine looking at what’s next to you or taking a seat next to someone else. We feel hopeful to re-start from there.

Director, Art & Entertainment Division
Japan Media Arts Festival Overseas Promotion

Exhibition works:

“Maihime” YAMAUCHI Shota

Footage of a human-skin-wearing gorilla and a poem will be projected on a large, displayed sign outside. During the performance, a performer wearing a suit with motion capture will connect with the gorilla on the sign. It will be a show that synchronizes both the performer and the footage.
Photo by TAYAMA TatsuyukiReview:
Synchronizing and facing off performers’ movements with technology personified as a human-skin-wearing gorilla will clear a path to new vantage points regarding the relationship between humans and technology. It is possible to compare the interdependence of humans and technology with close relationships such as romantic love or love for one’s children. Technology often aids communication in modern times, and the things in front of us or the things near us begin to ask questions.

Works “Maihime”
Artist YAMAUCHI Shota
Production Cooperation Programming: SONE Koki
3D Modeling: OISHI Yukino
Costume: Kurage
Sound: KOMATSU Kazumichi
Venue Johannes Kepler University, Sound Park
Performance Times (CEST) September 7-9, 2022 ① 15:00~ ② 18:00~ (30 min show)
September 10, 2022 ① 15:00~ ② 19:00~ (30 min show)
*Subject to weather conditions.
Related sites Creator’s File, YAMAUCHI Shota
Ars Electronica Festival 2022 official website “Maihime”

“Projection for the next three thousand years” HIRASE Miki

In this work, iconography is laser-engraved on a mirror-polished stone. Using light and reflection, the engravings are projected onto a wall. The work addresses the normalization of viewing iconography on electronic devices, and the energy crisis, by devising a way to reproduce today’s iconography and viewing methods in a hypothetical future without electricity.
The use of stone as a recording medium makes us imagine the past when electricity did not exist, the present-day energy crisis, and a possible future with no electricity. The primitive recording method of engraving, and interacting with the engraved records, makes us reflect upon many people and many things.

Works “Projection for the next three thousand years”
Artist HIRASE Miki
JMAF Awarded Title 25th Japan Media Arts Festival Art Division New Face Award
Venue Johannes Kepler University, Science Park 4
Related sites Creator’s File, HIRASE Miki
Ars Electronica Festival 2022 official website “Projection for the next three thousand years”

Creator’s File 2022 (Art & Entertainment Division):

These are six chosen artists and their works that have aligned with Ars Electronica Festival’s 2022 theme, “Welcome to Planet B – A Different life is possible. But how?” and Japan Media Arts Festival Overseas Promotion’s theme, “next to me, next to you.”

Selected creators YAMAUCHI Shota
Related sites Creator’s File 2022 – Art & Entertainment